Privacy Policy
Serrano’s Heating & Cooling LLC
Last Updated
February 2026
This Privacy Policy explains how Serrano’s Heating & Cooling LLC, an Arizona limited liability company with its principal place of business in Tucson, Arizona (“we,” “us,” “our,” or the “Company”), collects, uses, discloses, and protects personal information when you access or use our website located at www.serranosHVAC.com (the “Site”).
By accessing or using the Site, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Site. This Privacy Policy works together with our Terms of Service.
1. Information We Collect
We collect information that identifies, relates to, describes, or could reasonably be linked with a particular individual (“personal information”).
1 Information You Provide Directly
- Name, address, email, phone number (including mobile), and contact details when you submit forms, request quotes, schedule service, or communicate with us.
- Details about your HVAC system, property, or service needs provided in forms or messages.
- Any other information you voluntarily share, including via email to info@serranosHVAC.com.
2 Mobile Messaging (SMS) Information
- Mobile phone number and opt-in consent when you agree to receive text messages.
- Collected only to deliver the messages you requested.
3 Automatically Collected Information
- Device & network info (IP address, browser, OS, device type).
- Usage data (pages viewed, timestamps, navigation paths).
- Cookies & similar tech (used for site function, analytics — never for targeted ads or data sales).
4 From Third Parties
Limited data from analytics & hosting providers to improve site performance.
We do not collect sensitive personal information (SSN, financial details, health data) through the Site unless you voluntarily provide it during service quoting or scheduling — and even then, only as strictly necessary.
2. How We Use Your Information
- Provide, maintain and improve our website and HVAC services (quotes, scheduling, support).
- Communicate with you (confirmations, reminders, service updates, occasional offers).
- Send SMS messages if you opted in (per our Terms of Service §9).
- Operate, secure, and troubleshoot the Site.
- Comply with legal obligations or protect our rights.
- Perform internal analytics, auditing, and site enhancements.
We do not engage in automated decision-making or profiling.
3. How We Share Your Information
We do not sell, rent, or trade your personal information to third parties for marketing purposes.
We share information only in these limited cases:
- 01 With trusted service providers (hosting, email/SMS, analytics) under strict confidentiality.
- 02 When required by law, subpoena, or government request.
- 03 In the event of a merger, acquisition, or business transfer.
- 04 To protect the safety, rights, or property of the Company, users, or the public.
For SMS opt-in data: We never share, sell, rent, or disclose your phone number or consent to third parties for their marketing purposes.
4. SMS / Mobile Messaging Privacy
- Your number and consent are used only to send the messages you agreed to receive.
- We follow TCPA and carrier rules — opt out anytime by texting STOP.
- Message & data rates may apply.
5. Data Security
We use reasonable administrative, technical, and physical safeguards. No method of transmission or storage is 100% secure — we cannot guarantee absolute security.
6. Data Retention
We retain personal information only as long as necessary for the purposes outlined, legal requirements, or legitimate business needs. SMS consent records are kept per carrier / legal rules. After that, data is securely deleted or anonymized.
7. Your Choices and Rights
- Text STOP to end SMS messages
- Contact us to access, correct, or delete your data
- Manage / block cookies via browser settings
- Use “unsubscribe” links in any marketing emails
Arizona currently has no broad consumer privacy statute, but we handle all reasonable requests in good faith.
8. Children’s Privacy
Our Site is not directed to children under 13. We do not knowingly collect data from children under 13. If we learn we have, we will promptly delete it.
9. Third-Party Links
The Site may link to external websites. We are not responsible for their privacy practices or content.
10. Changes to This Privacy Policy
We may update this policy periodically. Changes appear here with a new “Last Updated” date. Continued use of the Site after changes means you accept the updated policy.
Contact Us
Questions about this Privacy Policy or our practices? We’re here to help:
Serrano’s Heating & Cooling LLC
Tucson, Arizona
Thank you for trusting us with your information. We’re committed to protecting your privacy while delivering excellent heating & cooling service in Tucson.